How Kia set a new Guinness World Record for “Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously.”
Over the last few years, Kia Motors has shown itself to be a key competitor in the automotive industry, and we at Landers Kia are constantly impressed with their new technology and innovation. Recently, Kia unveiled a new brand logo and global brand slogan to signify this bold transformation and define their brand purpose. This new logo features “symmetry”, “rhythm” and “rising” elements that exemplify Kia’s future-focused design, and the new brand slogan, “Movement that Inspires,” nods to the brand’s dedication to providing an outstanding customer experience.
Read the press release about Kia’s new logo and slogan
On January 15th, the brand decided to share these changes in an explosive way by setting a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’ during the unveiling show! The new logo was introduced during a record-breaking fireworks display in the skies above Incheon, Korea. The show consisted of 303 “pyro drones” that launched hundreds of fireworks in a jaw-dropping synchronized display, celebrating Kia’s new, bold beginning. This fantastic display was so large that it set the new Guinness World Record for “Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously.”
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Kia’s President and CEO, Ho Sung Song. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
Among Kia’s new changes is their plan to launch seven dedicated electric vehicles by 2027, with 11 total electric vehicles by 2025. Their new logo signifies their commitment to electrification and will appear on their first dedicated electric vehicle which is planned to be introduced in the first quarter of 2021.
Kia is constantly raising the bar for innovation and technology in the industry, and we can’t wait to see what changes they have in store. Stay tuned on the Landers Kia blog to hear the latest Kia news, and come and see us in store to take a look at our current stock of Kias! We’ll see you soon!
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